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High Production Quality is Not Necessary for Getting Results with Vertical Video Here are our 10 best tips to help your brand rock vertical video on social: 1. Instead, you have to be thinking about vertical video from the very beginning of the processes around storyboarding and shooting. Hopefully, the aforementioned vertical video stats have demonstrated that itвЂ™s not enough to make a video, and hope it performs well across all platforms, regardless of its specific viewing orientation. 10 Tips for Using Vertical Video on Social Media Research conducted by Buffer and Animoto has also shown that vertical videos on Facebook outperformed square videos in driving traffic. Here are a few more things worth considering:ДЄ vertical Facebook video ad campaign launched by Hennessy resulted in CPM (cost per thousand) rates three times more efficient than their square videos. This is supported by MediabrixвЂ™s research confirming that vertical videos have 90% higher completion rates than horizontal videos.

Still not convinced that your business should invest in a vertical video strategy? Snapchat found that vertical video ads on the platform are watched all the way nine times more than videos with the traditional horizontal format. On Instagram and Facebook, Stories are often viewed vertically and one-third of the most-viewed Instagram Stories are from businesses.

Furthermore, according to AdNews, 70% of millennials donвЂ™t bother flipping their mobile devices horizontally when watching videos on mobile. Even YouTube has enabled a fullscreen playback feature for vertical videos, to address this.ДЄccording to MOVRвЂ™s Mobile Overview Report, smartphone users hold their phones vertically about 94% of the time. Specifically, smartphones are typically held and used vertically and smartphone videos are often shot vertically. With this new focus on vertical videos, social media video marketing is simply adapting to the way that we create and consume content. With the dramatic increase of content viewing on mobile devices versus desktop, vertical videos on social media are becoming the new normal. Why Your Brand Should Focus on Vertical Videos for Social Media Clarity Guerra, Creative Media Manager & Producer at the University of Iowa, recommends keeping Twitter videos short - around 15 seconds for maximum engagement.

On Twitter, tweets with videos attract 10x as much engagement than those without videos.

500 million users use Stories every day on Instagram, with an ~80% increase in the creation of video posts, year-over-year.

Facebook reported that people spend 5x more time on videos than static posts (and videos receive 59% more engagement than other post types).

Over 1 billion hours of videos are watched on YouTube every day.

The report also found that 57% of millennial consumers watch more video ads on social media than on TV. In AnimotoвЂ™s 2018 State of Social Video, video was reported as the #1 type of content that consumers want to see from brands on social media.

Why Share Videos on Social Media: Video Marketing Statistics It only recently became mainstream as the result of its use within apps that include Snapchat, Instagram, Facebook, and, most recently, TikTok. The popularity of vertical video is a relatively new movement in the social media marketing space. To put this into context, Youtube videos are typically shot and edited in landscape orientation, while TikTok videos and Instagram stories use portrait orientation.

Vertical video is a specific video presentation style using portrait orientation instead of landscape.

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WeвЂ™ll break down why as well as our 10 best tips for how to start rocking vertical video in your own content marketing, but firstвЂ¦ What is Vertical Video? When it comes to video marketing and how to incorporate a video marketing strategy at your company, vertical video is that essential modern tactic. They know itвЂ™s an essential part of staying in the game. Savvy brands pursue modern tactics to keep up with the constantly changing ways that consumers interact with social media.