We are witnessing massive interest from brands who are keen to participate and grow with this proposition,вЂќ he added. Brand-led live shopping experiences are a powerful tool for communicating a brandвЂ™s proposition to its consumers while generating demand for first-time brands by combining brand marketing with direct lead generation. ' This is the onset of the next phase of growth for our platform and an important emerging trend for e-commerce in India.

WeвЂ™ve managed to create a cutting-edge product that combines the best of e-commerce and social media that nurtures an ecosystem of popular influencers who can conduct successful Livestream shopping sessions on M-Live.' The influencersвЂ™ primary role will be to highlight key product attributes, guide consumers to pick the correct products, recommend looks on offers, and answer queries around style tips and hacks.ДЄrun Devanathan, Senior Director, Social Commerce, Myntra, said, вЂњ This EORS over 30 key brands have chosen to harness the benefits of this powerful demand generation and recall building tool. For the brand-led live sessions, 2500+ creators have been hand-picked based on their visibility, performance, and category fit, with celebrated influencers like Akash Choudhary, Pradhuman, Vipul Juneja, Asmita Kaushik, Samidha Singh, and Aswathi Balakrishnan taking part. The platform has also observed a 2X surge in the average time spent on it by shoppers since January, aiding the 10 billion social impressions being recorded in a year via the platformвЂ™s social commerce propositions.ДЄpart from sharing style tips, building communities, and gaining social currency, the thousands of influencers on M-Studio and M-Live can directly influence spikes in demand, giving them a predictable and sustainable source of income. Sought-after international and domestic brands like USPA, HRX, and LвЂ™OrГ©al will be among the leading names to engage in brand-led lives covering up to 75 percent of the total 1000 lives scheduled during MyntraвЂ™s marquee fashion carnival through its social commerce propositions and social media channels. Having already clocked an exemplary 10,000+ live videos at about 40-50 live sessions every day Myntra has recorded a 5X increase in traffic and 20X increase in demand from its proprietary social commerce platforms, Myntra Studio and M-Live, since its inception. Brands leveraging live commerce during EORS will aim to generate entertaining and informative content using MyntraвЂ™s army of fashion-forward Gen Z creators, the Style Squad, delivering a healthy dose of engagement, while apprising users of compelling offers, strategically driving conversions and visibility. Gen Z's particular affinity to social media implies that social-commerce-led promotions will directly influence this consumer groupвЂ™s choice. For the first time ever, M-Live audiences will be able to shop for products at EORS prices, which began a whopping 10 days prior to the event. Myntra's social commerce verticals have revolutionized traditional marketing for brands, acting as a catalyst to reshape and heighten consumer engagement, making it more appealing and relatable to upwardly mobile fashion-conscious shoppers. In a first, Myntra is activating live shopping experiences at scale by marquee brands, ahead of the platform's bi-annual fashion festival, EORS, slated to be held from June 11-16.ДЄs the platform's social commerce propositions continue to seamlessly engage social media enthusiasts, particularly, the Gen Z cohort, over 30 leading international and domestic brands such as Estee Lauder India, Puma, and Mango, will be streaming ~ 750 brand-led live shopping experiences through the biggest of fashion festival in the country.

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